This program will Convert your video file or sound file or both, into an exe file. Just click the exe and the video will begin to play. This is nice for a few reasons one of them being if you want someone to be able to play your video but not have to have downloaded like say QuickTime or a codec like divx beforehand on their machine. This has allot of features that I don't use but you might. Download the Bink is the video and Smacker as its called with Rad Video tools here.